Being authentic

So what separates the wheat from the chaff on social media sites or on any site? The real deal, yes, If you are not passionate about your project/product, no one else will get it either. I'm surrounded by Computer Science graduates, who insist they will programme their rise to the top, every step of the way, exercise complete control, and force their brilliant new idea into our homes. Oh dear..... I have one thing to say.... if you can't generate excitment, and lets face it some of us just cant, then pay someone else to light the fireworks for you. AND GET OUT OF THE WAY. If you think you have the right stuff here are some good twitter tips to get you started. Now Here's someone who may not be everyone's cup of cabernet,when it comes to his personal brand, but you have to hand it to Gary, he knows how to light the fuse. PASSION PASSION PASSION PASSION PASSION PASSION PASSION PASSION PASSION PASSION If you believe, no one can stand in your way Watch the video You can see Gary in action when he speaks at Le WEB Paris 9th 10th DEC 2009 where I am an official blogger. Use the code blog09 to book for a discount. What are you waiting for? See you there! looking forward to meeting you. Donna Jackson, Social Communications Specialist

Adopt or die

Swiss twitter dinner Zurich with Wisequeen and Bloggers The future of client care and branding "Revenues from social networking, dating and personal content delivery services will increase from $572m in 2007 to more than $5.7bn in 2012, with social networking accounting for 50% of the total by the end of the forecast period." Juniper Research "Over 800 million people worldwide will be participating in a social network via their mobile phones by 2012, up from 82 million in 2007." eMarketer Still need convincing that as a non adopter of social media your personal or corporate brand will fall by the wayside in the next year or so? Well, if Virgin and Richard Branson think its worth doing, if a world conference is being held in London in March, don't you think you better ask what's going on? Simply Getting a Twitter and Facebook account isn't adopting, you need to communicate and promote your brand as we spoke about on the last post Major companies are replacing their PR person with a social media wiz kid who can communicate interactively with the market. Still scoffing? Well scoff no more, because communication has changed with web 2.0, its faster, word of mouth has changed, its faster. Do you and your company need an online presence? you tell me. Donna Jackson Social Communications Specialist. Wisequeen.

Corporates using social media to market

We've been on a social media roll here this month with social media being debated on wisequeen. But the question on everyones' lips is, Are the big corporates and brands using social media? And if so, how and for what. Well the question I've been researching for some weeks with the Democrats using Twitter to build brand full on, was nicely answered for me, when I was directly targeted in a marketing drive launched on Twitter by Virgin Airlines. Yes, that bright red brand flag we have come to know so well, popped up in my followers on Twitter and I followed. They were promoting new flights to Australia. Good, because as it turns out my sister moved there last year and I'm considering going to visit. So Bingo! Richard Branson has his own Twitter too. Now for the marketing gurus out there, this may seem a bit like throwing mud at a wall and seeing how much sticks, but it is probably as effective and cheaper than most ad campaigns. Well it did answer my question, and that is, yes the big brands are using social media like facebook, twitter linkd'n and others rather than email, to find and build customer relationships. So the web 2.0 age comes to all who can use a Laptop or iphone. Have an opinion on this, been targeted yourself? Send us a comment. Donna Jackson Social Communications Specialist Wisequeen