so I guess by now youre on klout. Yes I am too, I'm on everything, at last count I was on and contributing to 20 social media platforms.
Now, those of you who have followed me for years, know I used to write on Tech on this blog and other platforms, but then last year it began to bore me stiff, so excuse this brief journey through techland.
Today klout told me I use facebook more whereas in the past, I was on twitter. Really useful yeah,I dont really believe the score on Klout, Mine has been up and down in the fifties for some time now, but then recently dropped to the forties, after they had a problem with the alogrithim, shock and horror! Well I don't take it that seriously and nor should you.
Newsflash ! I havent been on social media as much this month I've been too busy.
Lets start at the top ... Justin Bieber, how hard is it to work out that his groupies move in millions not hundreds, anyone who hasn't been asleep continuously in the last 2 years could work that out, even if they didnt factor in his fan pages.
Then theres the list of people I know who should be on Klout as major influencers, who don't even have a klout account. Maybe they cancelled last year when Techcrunch and many other techies wrote articles about them being a waste of time. I have read that Klout refuses to cancel accounts and merely suspended them so quite often theres the old account and the new one side by side appearing in the search, as if there were two independant people ... yeah useful-
Many people are still obssessed with Klout, although many industry leaders think they have lost trust, and refuse to reveal how they measure ( apparently because of competition). I will be watching this.
I've conducted my own little expeiment this week and this is what I've found.
Like quite a few others, I dont have only one twitter account that I tweet from, they measure my influence independently for @ wisequeen and @winesocialclub, that's understandable. I'm diluting my Klout by not putting all my eggs in one basket if you'll excuse the mixed metaphor.
Then theres the fact, that to be a good Klouter you should have all your social presence linked up in klout so they can measure you across the web. I was and am an early adopter of everything from google plus to flipboard to instagram, to tumblr,
but my linked in page is apparently linked in wrong, and they can't fix it, I've tried linking and un-linking it during my Klout experiment week: as they told me this was hurting my score. I don't do a whole lot over at linkedin other than linking to my twitter etc,
So if you want a good score, link it all up,
dont give-- but rather take mostly and others should quote, like or RT your content more than you do theirs. The opposite of being social, yes..
Then apparently you should conduct yourself thus (how quite a few of the ones in the know do), have very few people you follow and instead have tons of followers.
This ratio is important!! its not rocket science I know, but stay with me here, - leading many to unfollow after people follow them. So for example they may have, 400 they are following and yet 4'000 or 40,000 followers;
making them much more influential acording to Klout.
yes many techies even state on the site policy, they will not even bother to follow you unless you have more than 4,000 followers!!
P.S. Twitter matters the most on klout.
Then recently in another act of anti-socialsharing, many people removed the google+ button they had for sharing posts on their blogs, as it was slowing them down. Other people like me stopped using foursquare to publicise their movements, because it was annoying people who had to wade through location tweets on three platforms, and so were being unfollowed.
People who had followed me for years since 2007 in my other twitter account. told me that now you've joined foursquare Donna we are being swamped, you move too much" : ) true I travel a lot! so I stopped with foursquare location tweets, and location on fb and twitter everywhere replaced that. Klout tells me this is a bad move.. I should be on foursquare, I'm not and I wont be anymore, same story happened with Gowala.
Many major influencers migrated from fb to google+ because google owned everything.. is klout punishing them for this?
If you are in the top layer scores in the eighties and above which is very crowded with celebs, as is the bottom, your klout score becomes less relevent, its the middle that counts, most people are not hiring VIP and celebs , and as so many people have said, it really doesnt, matter.
What should matter, and certainly doesnt seem to matter to klout, and its siblings is that real stats and usable data that are useful to leaders and influencers, are not being delivered.
Forget about your Klout score, even my blog has better measurements than they do.
end of experiment.
I'm blogging over at tumblr and loving Pinterest too, which has grown faster than them all, its so easy to reblog, always loved it, hope it continues to stay strong. My prediction is they are the future and they will.
Follow me there and start your own blog. Do you have real Clout online and in real life?
How is your score doing?