Tuesday, November 4, 2008 at 8:28AM
Here's my interview with blogger and head of Crossmedia practice at Burson-Marsteller Switzerland Daniel Jörg just before the recent Somesso conference in Zurich. Here is his presentation. WQ Where is your home town? Bern, Switzerland Where are you living now Bern, Switzerland What were you doing before this? Classic Advertising, PR and online PR What did you study after school? Media and Communication Science Economy International Relations What did you want to be when you grew up? Me Tell me how your job came about? In my current job as head of the Crossmedia practice at Burson-Marsteller Switzerland I can combine all my experiences that I gained during the last couple of years. I got the offer to work for B-M because of two incidents: 1) In once wrote a very critical blog post about them. That made them aware of me. 2) I worked in the local advertising/communication industry and people started noticing that I’m one of the new kids with new ideas in terms of online communication. The classic advertising guys I used to work with back then were only thinking of banners and campaign sites. I had a different approach and people started noticing. Explain your company to me. Burson-Marsteller is one of the biggest Public Relations companies in the industry. We are providing a strategic counsel on communication in the digital age. The Crossmedia Unit I manage in Switzerland is combining advertising, online PR and Social Media Marketing Services into a fully fledged Crossmedia Service Offering. What is your vision? Out with the old PR/Advertising thinking, in with the Social Media / Dialogue Communication Practice What would you like to do next? Too much stuff to even start naming it. Right now focused on getting better and better with what I’m already doing. What do your family think of your job? They think it’s great, and they follow my updates on Twitter to see, what I’m up to all day long. What are you most proud of professionally? Being able to combine my personal interests in social media and the web in general with a profession that is interesting, challenging and fun. Which book are you reading at the moment? No book at the moment, but I read my GoogleReader every Morning. Last book I read was Wikinomics. What other profession would you like to try? Musician. Donna Jackson Social Communications Specialist Wisequeen. Got something to say? leave a comment.