full programme Le Web Paris 9th 10th December 2009

So Loic and Geraldine have given us the full list of what we have in store and I for one, cant wait to meet lots of great new people once again. Have you booked? òòòòòòòòòòòòòòòòòòòòòòòòòòòòòòòòòòòòòòòòòòòòòòòòòòòòòòòòòòòòòòòòòòòòòòòòòòòòòòòòòòòòò DEC 9, 2009 – Plenary Room 08h00 Welcome Breakfast Buffet sponsored by CVML and coffee by Nespresso 09h30 Opening remarks - Geraldine & Loïc Le Meur, LeWeb Founders 09h45 Fireside chat with Jack Dorsey, Inventor, Founder & Chairman, Twitter & Loic Le Meur, Founder, Le Web 10h05 Fireside Chat with Jean-Philippe Courtois, President, Microsoft International, Microsoft Corporation & Loic Le Meur, Founder, Le Web 10h30 Iphone apps contest presentation Ouriel Ohayon, Co- founder, Appsfire.com and Topify 10h40 Mobile Apps Roundtable Moderated by Jeff Clavier, Founder & Managing Partner, SoftTech VC Panelists: Andrew Fisher, CEO, Shazam Entertainment Andrew Lacy, Co-Founder & COO, Tapulous Shervin Pishevar, Founder & CEO, Social Gaming Network, SGN Christophe Francois, Vice President Mobile Multimedia, Orange 11h20 Ethan Beard, Director, Facebook Developer Network, Facebook 11h40 Ryan Sarver, Director of Platform, Twitter 12h00 Mike Jones, COO, MySpace 12h20 Platform Roundtable Moderated by: Michael Arrington, Editor, TechCrunch Panelists: Ethan Beard, Director, Facebook Developer Network, Facebook Cristian Cussen, Director of Business Development, Ning Kevin Eyres, Managing Director, Europe, LinkedIn John Ham, Co-founder & CEO, Ustream David Jacobs, Vice President, SixApart, Inc. Mike Jones, COO, MySpace Ryan Sarver, Director of Platform, Twitter 13h00 – 14h30 LUNCH BREAK 14h30 Fireside Chat with Patrice Lamothe, CEO, Pearltrees & Robert Scoble American blogger, technical evangelist, and author, Rackspace 14h40 Special announcement by Christophe Francois, Vice President Mobile Multimedia, Orange 14h45 Chris Pirillo, Founder, Lockergnome 15h05 Niklas Zennstrom, Partner, Atomico Ventures 15h25 Chad Hurley, Co-Founder & CEO, YouTube 15h45 Best of Europe Roundtable Moderated by: Brent Hoberman, Founder & Executive Chairman, mydeco Panelists: Bernard Charles, President & CEO, Dassault Systemes Marten Mickos, Entrepreneur in Residence, Benchmark Capital Marc Simoncini, Founder & CEO, MEETIC Martin Varsavsky, Founder & CEO, FON David Yu, CEO, Betfair 16h25 Marissa Mayer, Vice President, Search Products and User Experience, Google 16h55 Daniel Eck, Founder & CEO, Spotify 17h15 Support the Dot Paris Jean-Louis MISSIKA 
Deputy Mayor of Paris responsible for Innovation, Research and Universities
 17h20 Jennifer Corriero, Co-Founder and Executive Director, TakingITGlobal 17h40 Middle East Panel Moderated by Joi Ito Panelists to be announced 18h20 Closing remarks Loic & Geraldine 19h30-22h00 Cocktail Reception the Mairie de Paris welcomes LeWeb Reception rooms of the City Hall - Entrance: 3 Rue Lobau Paris 4 Your LeWeb Badge will be required at the entrance - Reserved for LeWeb Participants only. Bertrand DELANOË 
Mayor of Paris Jean-Louis MISSIKA 
Deputy Mayor of Paris responsible for Innovation, Research and Universities
 have the pleasure of inviting you to the event « SOUTENEZ LE .PARIS, SUPPORT DOTPARIS » 22h30 – 02h00 Goom Radio & Wellington Partners host LeWeb'09 Party 
 VIP ROOM - 181 Rue de Rivoli - 75001 Paris Your LeWeb Badge will be required at the entrance - Reserved for LeWeb Participants only. DEC 9, 2009 – Startup Competition - Salle 400 Schedule to be announced DEC 9, 2009 – Workshops - Room 1 & 3 Schedule ************************************************ DEC 10, 2009 – Plenary Room 08h00 Welcome Breakfast Buffet sponsored by PriceWaterhouse Coopers France, coffee by Nespresso 09h15 Welcome Back, Geraldine & Loïc Le Meur, LeWeb Founders 09h20 Money Roundtable Moderated by: Dave McClure, Startup Investor & TroubleMaker Panelists: Eric Archambeau, General Partner, Wellington Partners David Hornik, August Capital Dan’l Lewin, Corporate Vice President, Strategic and Emerging Business Development, Microsoft Corporation Christopher Sacca, Founder, Lowercase Capital LLC Fred Wilson, Partner, Union Square Ventures 10h00 Tony Hsieh, CEO, Zappos.com 10h25 Chris Brogan, President, New Marketing Labs, Author, Trust Agents 10h45 Russia Roundtable Moderated by Jennifer L. Schenker, Founder & Editor-in-Chief, Informilo.com Panelists: Sasha Galitsky, Almaz Capital Partners Bernard Lukey, CEO, OZON.ru Edward Shenderovich, Managing Director, Kite Ventures -invited Arkady Volozh, CEO, Yandex 11h25 The rise of emotional Web Yossi Vardi, Investor & Entrepreneur 11h40 Danah Boyd, Researcher at Microsoft Research New England, Fellow at Harvard University Berkman Center for Internet and Society 12h00 Her Majesty Queen Rania Al Abdullah of the Hashemite Kingdom of Jordan 12h15 Osama Bedier, Vice President of PayPal Platform and Emerging Technology interviewed by Om Malik, Founder, GigaOM Networks 12h35 What LeWeb participants say on Twitter with Tweetmeme 12h40 Timothy Ferriss, Author, The 4 Hour Workweek 13h00 – 14h30 
 LUNCH BREAK 14h30 Pearltrees Mapping results 14h35 Fabrice Grinda, Co-CEO, OLX, Inc. 14h55 To be announced 15h10 Start-Up Competition Awards Ceremony 15h40 Gary Vaynerchuk, Host, Wine Library TV, Author, CrushIT 16h05 Open Source Sex, Violet Blue, Author, Columnist, American Blogger and Futurist 16h30 Tariq Krim, Founder & CEO, Jolicloud 16h40 European Gang Live Moderator: Paul Carr, British Writer & Columnist
 Tariq Krim, Founder & CEO, Jolicloud Loic Le Meur, Founder, LeWeb Brent Hoberman, Founder & Executive Chairman, mydeco
 Michael Jackson, General Partner, Mangrove Capital Partners Martin Varsavsky, Founder & CEO, FON Cyril Zimmermann, CEO, Hi-Media Freddy Mini, CEO, Netvibes 17h20 Gillmor Gang Live Steve Gillmor, Editor, TechCrunchIT Michael Arrington, Editor, TechCrunch Andrew Keen, Author, Cult of the Amateur Gabe Rivera, Founder, Tech Meme Hugh McLeod - GapingVoid 18h00 Closing Remarks, Geraldine & Loic Le Meur, LeWeb Founders DEC 10, 2009 – LeWeb “Deep Discussion” Stage - Salle 400 Host of second stage: Ben Metcalfe, Founder & CEO, Swordfish Corp. 09h25 Future of Video Roundtable Justin Kan, Founder & President, Justin.tv Axel Schmiegelow, CEO, sevenload GmbH Rodrigo Sepulveda, VPOD.TV 09h55 Jeremiah Owyang, Partner, Altimeter Group When Real-Time Isn't Fast Enough: The Future Of the Web 10h15 Sean Percival, Director of Content, Tsavo Media 10h30 Twitter Apps Panel Moderated by: Louis Gray, Managing Director, Paladin Advisors Group Panelists: Iain Dodsworth, Founder & CEO TweetDeck, Inc. Laura Fitton, Founder, Pistachio Consulting & oneforty Barak Hachamov, Founder & Chairman, My6sense Marco Kaiser, Director of Engineering, Seesmic Sean McCullough, Co-founder & CEO, Ping.fm Daryll McDade, Platform Strategy Advisor, Microsoft Corporation Mario Menti, Founder, Twitterfeed Evan Prodromou, CEO, StatusNet, Inc. 11h30 ecommerce Roundtable: “How has the real-time web changed your ecommerce business? What is the concrete impact on shopper’s behavior and profit" Moderated by Catherine Barba, Founder & President, MALINEA Panelists: Thilo Bendler, VP, OTTO Xavier Court, Co-Founder & VP of Marketing Europe, Vente-Privee 12h35 Real Time Search Roundtable Moderator: Andrew Keen, Author, Cult of the Amateur Panelists: Nick Halstead, Founder & CEO, TweetMeme & Founder, Favorit Limited Freddy Mini, CEO, Netvibes Jack Moffitt, CTO, Collecta Kimbal Musk, CEO, OneRiot 13h55 How brands and marketing have to adapt to this new worldwide real time “word of mouth”. Moderated by Chris Brogan, President, New Marketing Labs, Author, Trust Agents Panelists: Richard Binhammer, Senior Manager, Corporate Affairs, Involved in Dell’s Social Media Efforts, Dell Matthias Luefkens, Associate Director, Media, World Economic Forum Fred Raillard, Founder, Fred & Farid Steve Rubel, SVP, Director of Insight, Edelman Digital Brian Solis, Founder & President, Future Works Seth J. Sternberg, Co-Founder & CEO, Meebo 14h35 Mobile Apps Opportunities: How to generate revenue? Moderator: Mattias Ljungman, Atomico Ventures Panelists: Lukasz Gadowski, Co-Founder & Partner, Team Europe Ventures Ouriel Ohayon, Co- founder, Appsfire.com and Topify Marc Rougier, Co-founder & President, Goojet Gary Shainberg, Vice President, Global Technology & Innovation Support BT Plc , Office of the Chief Scientist, BT

Being authentic

So what separates the wheat from the chaff on social media sites or on any site? The real deal, yes, If you are not passionate about your project/product, no one else will get it either. I'm surrounded by Computer Science graduates, who insist they will programme their rise to the top, every step of the way, exercise complete control, and force their brilliant new idea into our homes. Oh dear..... I have one thing to say.... if you can't generate excitment, and lets face it some of us just cant, then pay someone else to light the fireworks for you. AND GET OUT OF THE WAY. If you think you have the right stuff here are some good twitter tips to get you started. Now Here's someone who may not be everyone's cup of cabernet,when it comes to his personal brand, but you have to hand it to Gary, he knows how to light the fuse. PASSION PASSION PASSION PASSION PASSION PASSION PASSION PASSION PASSION PASSION If you believe, no one can stand in your way Watch the video You can see Gary in action when he speaks at Le WEB Paris 9th 10th DEC 2009 where I am an official blogger. Use the code blog09 to book for a discount. What are you waiting for? See you there! looking forward to meeting you. Donna Jackson, Social Communications Specialist

Le WEB Paris 9th 10th Dec 2009

The Must see web conference in Paris is LE WEB.

Dont miss it!!! This year the mega web conference  and better than ever events for networking, will be staged on 9th and 10 December.

The Worldclass Speakers Include @GaryVaynerchuk of TV winelibrary fame, who needs no introduction. Jack Dorsey founder of twitter, and many other web giants.

The full list of speakers is here 

I will be one of the  official bloggers at the conference and  heres the list of bloggers from around the world that I will join. 

Register now!  use code BLOG09 for the 10% discount.

Donna Jackson 

Social Communications Specialist

The year of apple and the snow leopard

As it so happened, I was in the new Apple flagship store in Zurich on the day the Apple financial results were announced, and I heard it first on my iphone through a news feed I get.

I was looking at the sparkling new  mac airs and mac pros loaded with the  crisp snowleopard software.  Design is a big part of the apple philosophy thats clear, but client user experience and playfulness is the real rub here.

I checked my emails on the loaded-up-and-always-on-apples, which are  arranged around the slick cutting edge store for people to drift in and play with.

click on images to enlarge 

As it was, I was having network/account problems with that monolith Swisscom, I tried telling the staff at the Swisscom store, and they looked at me like you look at someone who is talking out of his ear. So I went, and I strode up Bahnhofstrasse, debating arbitary things like whether I should tell Swisscom to go and fly a kite, and why the showers and toilets downstairs at the well-organised Zurich station, announce Pissoir on the door. (Don't you just love the French, they don't dress things up).

When I stumbled into  the apple store, and checked my emails on their play-for-as-long-as -you like- new models.                                                                                                                       Turn head to see                                                                                                                                                                                                                                                                                                                   user         interactivity

So here's why they have been so successful: It's called viral user recommendation.

As I was playing on the mac, a tall young man drifted by with a smile and asked if i was enjoying the mac air, "oh yes I said, I know it already". We started to chat about its features and how I came to be an latecomer ---applehead, ...

I realised why. The store was full of people like me, drifting around, just touching things, feeling the slimness, and the brushed silver slabs of tech, buying new ear phones, checking the new model iphones and generally having fun. No one was chasing them, getting irritated. No numbers were issued to wait in line to be seen by the consultants. 

It's in the sales bible, let someone touch your product, own it, play with it and they will buy it.

This young Swiss man who spoke English flawlessly, took his time to listen to my network story, and told me he'd look at my mac, so I got it out and together we tested and re-installed the crappy, not slickly-designed Swisscom usb stick, from which they deliver the internet to me. After fiddling with the usb awhile, while I spoke of Apple and its success, he told me he could also better my  Swisscom iphone contract, that I had failed to get Swisscom down the road, to do!!!!

He seemed unmoved by my announcement that Apple's results  are reflected in the iphone and mac sales. Well he said, "We sell a lot".

A lot,yes, close to 60 million iphones and counting ...so many, that Nokia want a piece of the pie, and are now making litigious noises.

And here's why people: they make it fun, and they think about user experience, and they'll keep making it better, plus, a whole new industry in iphone apps has been born for the new generation.

So Take note windows 7, Apple built its success on the disaster that was Vista, and having to un-install your drive and all its settings to load windows 7, or alternatively, buy a new computer, is unlikely to encourage potential new users to spend their Christmas double check on windows 7.

FOOTNOTE  Two other customers who were playing with the apple mac next to me after the assistant went to off to help someone else, asked my opinion, and I said, "buy it".

Leave us a comment with your user experience, or gripes of course. We'd  like to hear from you.

Donna Jackson

Social Communications Specialist 

City events for the online community

There are now  so many events conferences, tweetups and dinners you can attend to network and collaborate at.

So how do you choose which ones  to attend?

I have a wall planner now where I pencil-in all the events that I find of interest and then they have to pass the test.

Is the content or speakers on my top ten list?

Is it in my city, or one I will visit for work?

Will it provide me an insiders view on the industry?

Can I contribute anything?

Can I find collaborators/contacts there on projects I'm working on?

Can I learn from other startups?

If I answer yes to these:

Then it makes the penned in  list, and  I plan my month, and then  year around these dates.

Here are latest London events   brought to us by our friends at Eventbrite

Zurich's web monday which I always attend and cover here, is a great opportunity to  collaborate with other webstartups.

THE HUGE and bigger than ever web fest LE WEB is on in Paris again this year on the 9th 10 of Dec, get your ticket now

Milan also has many startup events and techgarage

Find out what your city is hosting and get involved

ReadWriteweb summit in California with  a  of  listing top 100 web companies

Blogworldexpo is coming up

The success of  your business  depends on it.

Leave us a comment listing your experience with events and networking. Have an event you want to shout about? Let us know and we'll tweet it. 

Donna Jackson

Social Communications Specialist.