Adopt or die

Swiss twitter dinner Zurich with Wisequeen and Bloggers The future of client care and branding "Revenues from social networking, dating and personal content delivery services will increase from $572m in 2007 to more than $5.7bn in 2012, with social networking accounting for 50% of the total by the end of the forecast period." Juniper Research "Over 800 million people worldwide will be participating in a social network via their mobile phones by 2012, up from 82 million in 2007." eMarketer Still need convincing that as a non adopter of social media your personal or corporate brand will fall by the wayside in the next year or so? Well, if Virgin and Richard Branson think its worth doing, if a world conference is being held in London in March, don't you think you better ask what's going on? Simply Getting a Twitter and Facebook account isn't adopting, you need to communicate and promote your brand as we spoke about on the last post Major companies are replacing their PR person with a social media wiz kid who can communicate interactively with the market. Still scoffing? Well scoff no more, because communication has changed with web 2.0, its faster, word of mouth has changed, its faster. Do you and your company need an online presence? you tell me. Donna Jackson Social Communications Specialist. Wisequeen.