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Entries in social media (7)


My job ..... Just click on it

Getting back from a trip is somewhat of a marathon. Theres the overstuffed suitcase to decant. Quite often containing wines I need to review wrapped up in a wine skin. Theres momentos that come tumbling out, reminding me the trip/adventure is now over and I will pound the keys and upload all those photos and videos that people are nagging me about.
Then theres my certosino who shows how pissed off he is by sinking his poiny teeth into my wrists and ankles. "Where have you been?" he says. I had to wait it out here in winter. Without your warm body here in the bed. ... I must wait for the moment he finally stops sulking and comes to knead me, and grace me with that most gorgeous sound in the world- his purr.
The bills have piled up, my partners hands were obviously too short to reach the table on which they are sitting.
The lemons have dried up, my lovely walked garden filled with colourful blooms and scents when I departed now sits grey and crinkled under the winter mantle. The soil stony hard. The withering is too awful to behold. So I turn around and come back in.
At the computer those who ignored my requests for decisions before I departed in November, have with the new year, suddenly woken up, and are insistantly trying to show me how planning- brilliant they are. As I attack my mail box- wading through multitudes of stuff that will find its way to my junk box, I must read from strangers who want me to introduce them to the right person in NYC , Milan, Zurich and Barcelona, because they are moving there, and can I suggest a job for them.
Then I move to sifting through letters from people who want me to write content for them. People who cant find the link to the entire photo portfolio I took of them (free of charge) uploaded and tagged and sent to them, at least 10 times. How do I say .. Ive moved on sweetheart, that was about 10 events ago.... Life moves fast at Casa Wisequeen..... After an hour of this heartrendering connecting.... I go downstairs to the plea of my loved ones. Who want me to cook and serve the wines I risked life and limb to bring back.
Friends arrive ; they have missed my cake my tea, my conversation they want to hear all about it. They who never move further than the supermarket, they demand a full account of the entire trip. Who I met. What I did. Oooh youre so clever, youre so good at this they coo.
"Why dont you read my blog?" I say "I written it all up there with photos."
Oh that.. Im not good with that online social stuff.. They lament." What must I do with that link they ask" What???
CLICK ON IT ... I find myself saying for the 100th time. Just click on it...

I sweep the deritus of the trip off the kitchen table. Camera leads, used tickets, brochures, business cards. Half eaten choc bars.. all fall into the basket. I set up the table again to entertain to recount, to hold court and I find myself looking forward to the moment I will find myself finally in bed and feel the heavy body, that has now forgiven me arrange himself between my legs and blinking at me with love start to purr. Ahhhh finally home..
Such is the life of a wine branding, vlogger- blogger- travel writer connector.

Stay tunned for the blog posts of my two month long South African wine trip. ..



Being authentic

So what separates the wheat from the chaff on social media sites or on any site? The real deal, yes, If you are not passionate about your project/product, no one else will get it either. I'm surrounded by Computer Science graduates, who insist they will programme their rise to the top, every step of the way, exercise complete control, and force their brilliant new idea into our homes. Oh dear..... I have one thing to say.... if you can't generate excitment, and lets face it some of us just cant, then pay someone else to light the fireworks for you. AND GET OUT OF THE WAY. If you think you have the right stuff here are some good twitter tips to get you started. Now Here's someone who may not be everyone's cup of cabernet,when it comes to his personal brand, but you have to hand it to Gary, he knows how to light the fuse. PASSION PASSION PASSION PASSION PASSION PASSION PASSION PASSION PASSION PASSION If you believe, no one can stand in your way Watch the video You can see Gary in action when he speaks at Le WEB Paris 9th 10th DEC 2009 where I am an official blogger. Use the code blog09 to book for a discount. What are you waiting for? See you there! looking forward to meeting you. Donna Jackson, Social Communications Specialist

Amazee shortlisted in the Europas at web monday Zurich

Those who follow the blog on start ups, innovation and web 2.0, will know about Zurich's web monday hosted by amazee.com where start ups pitch and network with like-minded people.

But this webmonday was especially exciting as Dania discovered they had been shortlisted for the Tech Crunch Europas and I announced it after the presentations, tweeted about it, and we all applauded. Amazee certainly deserve it and we wish them all the best for the 10th July.

The photos show the spirit at web monday, where developers start ups and biz angels come together

under the banner of social collaboration

Dania and some of the group at web monday


two attendees Juan Romero and Mike Bites


UPDATE WHO WON EUROPAS in LONDON watch the awards on techcrunch

Amazee placed second in the category Social Innovation, to Mandelay who placed first.

Well done AMAZZEEEEE!!!!!!

Overall winner


Highly Commended: TweetDeck


The Europas Grand Prix

Decided by Judges vote only

Winner: Spotify


How to build a social media empire

wisequeen social media Video on networking with twitter One of my favorite Bloggers Guest post Christine Gilbert is a full time traveler, freelance writer and photographer. She blogs about her transition from Fortune 500 Manager to traveling vagabond on Almostfearless.com. Her tips about traveling Europe on a budget can be found at europestring.com. She travels with her husband and two large, slobbery dogs-- and still wonders why it took her so long to make the leap. How to Build Your Social Media Empire (in 13 easy steps) These steps assume a couple of things. First, that you have a blog (or business) that you want to promote. Second, that you haven’t really started using social media to promote your blog or your unsure where to start. Next, that you already know what your brand is, how to be consistent you’re your brand message no matter where you write and you actually have something to say. Finally, there are tons of additional places (like plurk, for instance) that I don’t mention here, because this is intended to get your started (not overwhelm you with the thousands of sites out there). 1. Sign up for an RSS Reader if you don’t already have one. I suggest bloglines or google reader. 2. Add your blog, plus the blogs of anyone that comments on your site (or blogs that you read). This will become your task list. 3. Sign up for a stumble account. Add everyone you know as a friend. Be sure to list your own blog on the profile page. 4. Everyday try to comment on at least 5 blogs per day. You want to change up who you comment on, so use your RSS reader as a “To-do list” 5. Everyday stumble at least 5 posts. You definitely want to pick the best content to stumble, and be sure to write a review. Thumbs up without a review has less bang for the buck. stumbling (Note: you can but try not to, it doesn’t look good. ) 6. Check your webstats. Are you getting stumbles? Go to your post that got a stumble and use the stumble toolbar to see who reviewed it. Add these people as friends. If they have a blog, add them to your RSS. 7. Sign up for twitter. Add everyone you know. Be sure to use tweetlater to autofollow and autorespond with a link to your blog or RSS feed. 8. Go to a twitter account of someone with a similar blog topic and start adding their followers. You can usually get away with about 100 a day. After 3 days, drop anyone who doesn’t add you back. Repeat. (Always follow everyone who follows you first). 9. Start experimenting with Digg, Mixx, Reddit, Delicious, and so on. Watch your stats. See what works. There are times when these sites have great rewards, but it takes some finesse. 10. Respond to every new commenter on your site with a personal email. Let them know you have added their blog to your RSS (if applicable) and thank them for commenting (offering assistance or something free (like an ebook) doesn’t hurt either). 11. Sign up for twitterfeed to auto post your last blog post to twitter. Be sure to participate in twitter in a friendly way. Respond to what others write. Offer cool links not on your blog. Give tips. (Don’t just post links to your blog over and over, this is spammy). 12. Once you get a hang of it, create a daily to do list. It should read something like: check webstats, 5 comments, 5 stumbles, 5 tweets, add followers to twitter, catch up on emails, 1 digg/reddit/mixx. After a few months of doing this you should have a healthy following of a few thousand people. Always be gracious and helpful. 13. You have a social media empire, now what? Use it for good. The best self promotion is selfless promotion. Give new bloggers a leg up. Gently promote your stuff. Enjoy the warm glow of being part of a bigger community. Got something to say? dying to tell us what you think? comment below, Wisequeen

Wi Fi flying low

I always feel very smug when I go to a conference or event to blog on it. Well, at least I do when I'm in Switzerland,  where many of the media conferences are being held at the moment, for example: Somesso. Why? Because I have my own portable Swisscom wi fi on a pen that can make my laptop into my moving office. While others are running to find a wifi spot I'm home and dry. But outside of the Helvetian paradise I have to wonder why companies promoting conferences and gatherings on Tech., Web 2.0 and media aren't more geared. I read a recent post by David Terrar about the recent  Berlin conference here and I have to agree. If wi fi is so normal now and part of the landscape, why must we scramble for it so in the Euro Union? Donna Jackson Social Communications Specialist Wisequeen