Thank You Economy is about something big, something greater than any single revolutionary platform. It isn't some abstract concept or wacky business strategy—it's real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It's the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline. The Internet, where the Thank You Economy was born, has given consumers back their voice, and the tremendous power of their opinions via social media means that companies and brands have to compete on a whole different level than they used to
Monday
Nov092009
Being authentic
Monday, November 9, 2009 at 12:52PM
So what separates the wheat from the chaff on social media sites or on any site?
The real deal, yes, If you are not passionate about your project/product, no one else will get it either.
I'm surrounded by Computer Science graduates, who insist they will programme their rise to the top, every step of the way, exercise complete control, and force their brilliant new idea into our homes.
Oh dear.....
I have one thing to say.... if you can't generate excitment, and lets face it some of us just cant, then pay someone else to light the fireworks for you.
AND GET OUT OF THE WAY.
If you think you have the right stuff here are some good twitter tips to get you started.
Now Here's someone who may not be everyone's cup of cabernet,when it comes to his personal brand, but you have to hand it to Gary, he knows how to light the fuse.
PASSION PASSION PASSION PASSION PASSION PASSION PASSION PASSION PASSION PASSION
If you believe, no one can stand in your way
Watch the video
You can see Gary in action when he speaks at Le WEB Paris 9th 10th DEC 2009 where I am an official blogger.
Use the code blog09 to book for a discount.
What are you waiting for?
See you there! looking forward to meeting you.
Donna Jackson,
Social Communications Specialist
Reader Comments (3)
Donna this post is so true on being what you are. Also agree that most geeks should not do their own marketing. By 2012 I think most brands will have new media experts on board. Cant make le web this year, enjoy.
John
Really like this delightful image, "pay someone else to light the fireworks for you."
Everyone's got fireworks. Not everyone knows where they are. Not everyone who knows where they are can light them.
You've obviously lit yours and those of a others!
Keep creating...a wild and wonder-filled week,
Mike
You have to know what you are talking about
You have to be passionate about it
You have to believe in it
You have to go for it ;)
Andrea