Friday
Nov072008
Corporates using social media to market
Friday, November 7, 2008 at 7:03AM
We've been on a social media roll here this month with social media being debated on wisequeen.
But the question on everyones' lips is, Are the big corporates and brands using social media? And if so, how and for what.
Well the question I've been researching for some weeks with the Democrats using Twitter to build brand full on, was nicely answered for me, when I was directly targeted in a marketing drive launched on Twitter by Virgin Airlines. Yes, that bright red brand flag we have come to know so well, popped up in my followers on Twitter and I followed. They were promoting new flights to Australia. Good, because as it turns out my sister moved there last year and I'm considering going to visit. So Bingo! Richard Branson has his own Twitter too.
Now for the marketing gurus out there, this may seem a bit like throwing mud at a wall and seeing how much sticks, but it is probably as effective and cheaper than most ad campaigns.
Well it did answer my question, and that is, yes the big brands are using social media like facebook, twitter linkd'n and others rather than email, to find and build customer relationships.
So the web 2.0 age comes to all who can use a Laptop or iphone.
Have an opinion on this, been targeted yourself?
Send us a comment.
Donna Jackson
Social Communications Specialist
Wisequeen
tagged Richard Branson, advertising, branding, corporates using social media, direct marketing, marketing on social media, twitter, virgin airlines. virgin on twitter, virgin bag, virgin on twitter, yes the big brands are using social media like facebook in business, social media, social media tools
Richard Branson, advertising, branding, corporates using social media, direct marketing, marketing on social media, twitter, virgin airlines. virgin on twitter, virgin bag, virgin on twitter, yes the big brands are using social media like facebook in business, social media, social media tools
Reader Comments (2)
Many companies are using Twitter to track what is being said about their product, which can be a really smart move as more seek to attract customers through personalized contact. At the same time, in this economy what will make the difference between surviving -- or dying -- for many businesses is not the pricing of a product (because it's pretty much the same everywhere these days), but the attention to the customer. Customers can quickly complain on Twitter -- but smart companies can quickly respond, as well.
Thanks for your comment Anita and you make a really ggod point about customer care and tracking market opinion. adding value. Donna