Its clear everyone wants to have the ability to tweet when they want to, to post some amazing picture they suddenly took and posted on facebook when they had a moment. They would like to be on Google + too, but only if someone else does it for them.
But then, when they do post something on facebook occasionally, its often ignored and seems lost in space. This feeds the idea that it's a waste of time.
So After a series of workshops I have run with companies and individuals across Europe, here are my thoughts for wineries or winemarketers
Imagine you plant a vineyard.
1. You dont pay much attention to how you lay it out.
2. You just go and find whatever cuttings are going cheap at the vine consorsio.
3. You find a piece of land that someone suggests is empty but holds vast potential.
4. And you plant without consulting an expert consultant.
5. You want great results and a fantastic vintage, but you dont want to invest too much.
6. You also decide you cant spend too much time on this.
7. While others are tending triming and nuturing their vines, adding and taking away for maximum yeild in the future, you just pretty much ignore yours, you boast you have a vineyard but you dont have too much time to waste.
8. Occasionally you take a drive out there to show some people your land and vines they seem convinced you know what your doing. You feel smug you are not like all those others out there, spending hours nurturing and fiddling with their vineyards.
10. When mildew comes you won't call in a consultant, no, thats a waste of money. Lets just wait and see.
What kind of harvest do you think this vineyard will yeild?
When you try to sell the grapes or the wine and theres no one interested because you also thought you didn't need to market it in advance, will you be shocked?
This is exactly the approach many people take to social media, they show up when they feel like it, ignore it when they dont, have no strategy, no plan of action.
Then when they need a response or they want to use it. They are surprised they have no audience.
We are living through an age when your response and planning to social media will determine your success or failure.
For a workshop programme in your area that will teach you the skills you need in one morning session, email Donna at amandini.ch (at) gmail (dot) com and she will link you to events and workshops in your area.