Powered by Squarespace

search the site 

#ashcloud #ashtag #e209 #eforum09 #ewbc #ewbc2011 #franschhoekgoessocial #grandtasting paris 2010 #levin20 #leweb #leweb08 #leweb09 #PortoNGM11 #scs09 #scs09 Swiss startup camp Basel #smo09 #stellenboschgosocial2011 #tweetupZurich iphone 3GS @gary vee @garyvee @garyvee wine library @paloma @wisequeen “Revenues from social networking 10 twitter rules 100% cork 2008 2009 in Tech 2009 web 2.0 2010 Christmas day terror plot 7 things freelancer a social media empire/ advertise twitter advertising advice africa African elephants almost fearless amazee Amazon books America Amorim cork. Andrés Caballero winemaker angel investor Angel investors answers app APPLE apple results apple sales Apple Tech Arrington Arsenal's home stadium hosts #smo09 Somesso London ash stops travel assertive authentic authors b2b banking Basel bastianich wines Berlin Marketing Berlin Marketing #b2beu berlin web .20. conference best photos 2008 best tech innovation billing clients blinko blog purpose blogger and head of Crossmedia blogger wisequeen bloggers without wifi blogging blogging communities blogging golden rules blogging queen book printing book sales books booksurge bordeaux boss bouncing back brand brand building branding brands using twitter building a social media empire building communities for corporates. corporates social media Burson-Marsteller Switzerland business business advice business angels business clubs business news business time business. design. interviews businessmans club businesswomans clubs Cape town Twestival Carmenére casa del Bosque. coyam Casas del Bosque cash cashflow ceresio Ch Chamber of Commerce charisma chefs chianti wisequeen Chile Chile social media wine Chile winetasting Chile wisequeen Chris Brogan christine gilbert chrunchies awards Cipriani cloud cloud software clubs coaching colibria Collaboration commedians communicating communicating effectively communication commuting companies conferences in rome. connected connection conservative cork cork harvest corporate media tools corporate social media corporates using social media corporates using twitter Coyam credit crisis crime in social media crunchies winners 2007 culture culture shock dailygrape portugal Daniel Joerg Daniel Jörg dating and personal content delivery services will increase from $572m in 2007 t David Terrar debate democrats win digg digitalmoney dinner etiquette dinner party direct marketing DM twitter do you poken Donna Jackson Donna Jackson @wisequeen donna jackson duoro wine portugal donna jackson social glue wine Donna Jackson social media communications donna jackson social media specialist on twitter donna jackson wine Donna Jackson wisequeen Donna Jackson wisequeen b2b marketing Donna Jackson wisequeen elephant safari dream drowning Eiffel tower restaurant election 2008 elephant safari elephants Emiliana empowering communities enterprise 2.0 entertainers entertaining entrepreneur etiquette EU euro airspace Europas Europas Tech crunch finaliists europe Europe business Europe rlations with US Europe traveldelays ashcloud volcano european leaders europestring events events PR events. Soc media experience facebook and twitter at work facebook clubs facebook crunchies facebook planning facebook tools facebook use at work facebook wisequeen failure fair trade blogging fast online storage finance finance banking financial scams exposed finewine five questions flogher franchise pick franciacorta franschooek free speech freelancer freelancing French-English rivalry full programme Le Web Paris 9th 10th December 2009 funds gadgets gary vaynerchuck GaryVaynerchuck at leweb09 garyvaynerchuk gender issues gilmour gang giving at Christmas global business go social google google best employer Google Employer Zurich Google Food Google fun google jobs Google work google zurich google+ guidebook happiness Herencia wine Hewlet Packard social media history of blogging home office hope and promise How to build your social media empire http://bit.ly/yeP0L http://j.mp/gxaw1g http://wisequeen.com http://www.wineloversworld.blogspot.com http://www.wuala.com Iceland icons idea immigration immigration to italy independent lifestyle coach industry on social media. influence influence klout information management information services innovation innovation dinner Zurich internatioanl conference on the web in Paris international enterprise forum 09 internet internet access internet cloud interview interviews investing investment banking salaries invitations IPAD iphone iphone 3.0 beta testing iphone 3G iphone apps italian italian innovation. italy Italy top ten joe bastianich jogging Jon Mell justtweetit.com kalinda childrens home Zambia. Aids Orphans. Christmas gift of life klout Klout score. media meaurement Kloutscore l#leweb problems and critics Lake Geneva lake swim le web le web 09 le web inspire le web paris leader leadership leadership donna jackson wisequeen. lele web 09 lend Lets debate leweb leweb 2009 leweb Paris leweb photostream life life in italy life lost linkedin linking lisbon lithium live and work in Italy liz fuller Liz Strauss location independent loic le web London events love love man love on the internet lugano LUISS university hosts techgarage Lulu M2ML Madoff magazine publisher webmonday Zurich magmagmedia Zurich making wine Manager Xing Manager Xing Switzerland manners marketing marketing and communications marketing on social media markets marriage mashable awards measurement stats media men men and women mentoring micro lending microblogging microblogging. social media tools microsoft azure microsoft shares milan enterprise 2.0 forum Milan hosts Enterprise 2.0 INT forum monetising twitter money money money. social lending moneypenny moneytalk motivational coaches MTV names networking never quitting. strength and resilience new business new iphone on sale today new media new media marketing social media new silicon valley new software nicolas and tech nicolas berg nightlife Paris no wifi at #leweb novel NW portugal Obama landslide Obama the truth office official bloggers list le web Olympia conference london social networks online online brand online business online presence online presence wisequeen online storage onlinemoney opinions oprah twitter own boss P2P lending pacheca portugal Paloma Paris Paris events partners passion Paul Carr Paul Carr Guardian on #leweb paul newman people In travel permissions personal brand Peter Bradwell pierre seillan winemaker Plurke poken Poken gadget poken italy political politics ponte de lima ponzi schemes. financial scams port wine DOP Porto Rui Paula portugal portugal wines quinta do sanguinhal PR president elect press attacks print on demand printing promoting on twitter public relations online presence public speaking publish publish your book publishing qik live streaming video Queen Rania Queen Rania speaks at #leweb09 questions rasing capital readers real africa Reality digital redalpine venture partners redwine relocation residence revenue from advertising reviews. riana van der merwe winemaker Richard Branson roles romance longdistance love rome rome tech awards rome women Rome. Italian RSPV rules Santa Carolina santiago wisequeen Sarah Palin scams seed capital self-publishing serial entrepreneur seven springs wine sexist silos Slowfood small loans smart conference badges smart networking snake oil salesmen snow leopard apple snowy Berlin So this is Christmas. wisequeen at Christmas. Donna Jackson wisequeen Soc Media start up Minsh social social glue social media social media branding social media crimes social media empire social media empire building social media essentials social media for social change social media school. social media for dummies social media speakers influencers. gender issues social media startups social media tools social media wine social media wisequeen social media word of mouth social media wuala wisequeen social media your rights social mediaDonna Jackson wisequeen b2b marketing social rules social. sharing socialising socialmedia socialmedia somesso wisequeen. thomas power Somesso socialmedian. twitter wisequeen software somesso somesso social media conference London somesso social media for corporates sonoma soul mates south africa south africa wine spam speakers speakers at leweb 2009 speakers club spelling st emilion wines Stanford start on social media start up money start ups starting over startup camp Swizerland startup nation startups startups. working from home. home office entrepreneur Stellenbosch stellenbosch wine stong women stumble upon success successful Supertuscan wine support surving self employment swiss Swiss banking Swiss banking secrecy swiss banks Swiss business Swiss government taxation Swiss money Swiss startup camp Swiss startups wisequeen Swiss tech swiss tech gadget Swiss tech intense debate. Swiss tech startups Swiss Tech start-ups rival Silicon valley Swiss Tech start-ups rivaling Silicon valley? Is Switzerland the new Silicon val Swisscom. Switzerland the new Silicon valley or swiss tech swizerland target taxation laws teaching lephants to fly tech tech awards tech awards 2008 tech crunch Tech crunch innovation tech influence tech innovation tech startups tech startups Swiss tech startups wuala tech vision techcrunch Techcrunch #leweb09 techcrunch europe techcrunch paris winetasting Paris Techcrunch UK techcrunch Zurich techgarage roma The Blind Association online the day of the democrats the future of client care and branding the future of tech the rules of blogging the year 2008 in photographs things ive learned in 2012 wisequeen Donna Jackson Thomas Power director of www.ecademy.com wisequeen tim pearson time pearson tips on social media toastmasters club tools vs content top ten sites in Italy toscana trafford travel Travel disaster Erope travel woes travel tuscany travel writings. blogging trust agent Chris Brogan trust agents Tstartups at le web tuscany tuscany wines tweets tweets on #leweb tweetups Twestival twiiter twitter twitter twitter brand twitter clubs twitter coaches twitter crunchies twitter facebook. instagram - twitter for wineries twitter grade Twitter guide twitter investment twitter makes a difference twitter makes money twitter raies 35 mil twitter raised 35 million twitter rules twitter tips twitter tools Twitter use at work twitter wisequeen twittergrader twittering twittershpere twitterverse UBS Uk parliament twitter guide user experience apple using social media wisequeen valentino butussi Vaynermedia VC venice carnevale ventue capital venture capital venture capital Europe venture capitialists venturelab coach. victory for Obama video bloghing vineyards vineyards Chile vinhos-sanguinhal virgin airlines. virgin on twitter virgin bag virgin on twitter visa visas vision visits to sites Italy vivacity volcano VP W2ML water charity water for the world web 2.0 web 2.0 marketing web 2.0 social media evangelist Donna jackson web conference 2009 web conference global web monday Zurich web monday Zurich. wisequeen blogs webmonday Zurich web startups events web2.0 storage web2.0 tools webmonday 5th webmonday in Zurich webmoney weddings What is social media whats in a name who reads blogs why i travel donna jackson wi fi WIN Confernce 2011 #win2011 windows 7 windows vista wine Wine and social media wine and winemakers south africa wine friuli wine industry wine social media wisequeen wine Tuscany winecellarbook wineloversworld winemaker winemaker interviews in the cape wines wineworld wisequeen wisequeen 2009 wisequeen advice wisequeen and twitter Wisequeen at # leweb09 wisequeen blogger social media specialist Wisequeen Donna Jackson wisequeen donna jackson #ewbc2011 wisequeen Donna Jackson 2010 wisequeen Donna Jackson 2012. new year 2013 resilience wisequeen italy slowfood wisequeen launch wisequeen launches wisequeen monetising twitter Wisequeen Obama wins wisequeen on wine wisequeen portugese wine Wisequeen social media wisequeen social media specialist.communications Wisequeen Swiss TV wisequeen twitter wisequeen twittergrade wisequeen twittergrader wisequeen web 2.0 wisequeen wine wisequeen. donna jackson wisequeen.com wisequeeninterview with social networking accounting for 50% of the total by the end of the forecas woman. office women women in business women supporting women womens issues womens role work work life balance working online working women workplace rules world events. mugabe worldwine writer writing WSJ newspaper twitter wua.la wuala wisequeen review wuala.com wuala.com techcrunch www.demos.co.uk/publications/networkcitizens www.dopplr.com www.doyoupoken.com. www.redalpine.com www.wisequeen.com Xing xlibris yahoo yattoo yes yes the big brands are using social media like facebook your personal brand wisequeen zambia zimbabwe zoopy zoopy social media application Zug Zurich Zurich apple store zurich start ups Zurich swiss
This area does not yet contain any content.
This area does not yet contain any content.
This area does not yet contain any content.
« Gary Vaynerchuk and Wisequeen team up for Portugal on daily grape | Main | My Social Glue workshops »
Saturday
Jun112011

Amorim 140 years and the story of cork 

On a recent visit to Lisbon Portugal for Vinocamp Lisbon, I was fortunate enough once again to be included in a trip organised by Amorim, this time  to watch cork being harvested from the forest near Alentejo, and then to visit the factory to watch the entire process from when the bark is stripped from the trees, hand-sorted and expertly trimmed by men with knives in the factory, right down to that branded cork that we take out of the bottle without much thought - something I will never do again, I now have great respect for the journey

 

 

 

 

So twenty or so of us Winos from around Europe, set out early one morning from Lisbon with Carlos and Joana our hosts on a bus that had gathered us up from our hotels and  so we were soon heading for the countryside. After watching a facinating cork harvest, something that will stay with me forever, we drove further on down dust roads to a lovely picnic spread for us under the trees at a lake. The fantastic spread was in true Portugese style, we feasted like Royalty  and enjoyed the fabulous Quinta Nova wine * my  video review on Quinta Nova Wine with Rui Paula here ,  that is part of the Amorim stable. This year Amorim celebrated 140 years in cork.

 

 

 

What I learned about Cork

 

THE STORY OF CORK

 

Cork is a renewable commodity that is havested from evergreen Oak trees. 

The cork oak   in Latin ..   Quercus  (oak)  Suber (cork)  

 The first stripping occurs when the tree is between 15 and 20 years of age.

Subsequent yields follow at 8 to 10 year intervals.

 The world's cork oak forests are concentrated in Southern Europe; Portugal, Spain, Italy & France, which accounts for 67% of the cork oak production. North Africa has the remaining 33%.

The total land surface occupied by this oak is 2.2 million hectares (5.434 million acres) of which Portugal and Spain represent 56%.


The industry employs more than 15,000 workers in factories and commercial departments!

The industry also employes 10,000 seasonal workers for the cork harvest and the maintenance of the oak forests.

The sale of cork and cork products by producers, to the European and United States market, exceeds $1.5 Billion U.S. Dollars annually.

Of this value, the cork stopper is $1.1 Billion U.S. Dollars.

 The sale of agglomerated cork, cork flooring, and other related products approx $400 million U.S. Dollars.

 

 

Media Release: 3 March 2011
AMORIM ACHIEVES WINE CORK SALES RECORD 
Amorim, the world’s leading cork producer, has announced record annual 
sales, with more than 3 billion wine stoppers sold in 2010.
The outstanding sales volume figure was included in the company’s 2010 
financial results released last week.
Amorim’s Cork Stoppers Business Unit — the company’s core business —
posted a sales volume increase of 13.8 per cent, further consolidating its 
position as the world’s largest supplier of wine stoppers.

 

 

 

So back to Amorim in  Portugal and this particular cork Harvest.

Who does the harvesting?

The same familes that have worked for generations in this highly skilled field.

It is seasonal work, and more than one of our party  (myself included were comtemplating doing this job which pays well ) . We quickly realised that climbing tees while deftly cutting the bark free for it to fall to the soft earth below without scaring or cutting the tree, is not so easy.

So we watched and filmed and listened to Carlos and Joana in rapt attention and learned a lot.

What happens to the tree once the cork is stripped?

It is marked with a number  and left for another 9 years to grow new cork.

It's a renewable resource

 

Does the cork being stripped harm the tree

It's a bit like removing  the hard skin on your feet it will leave your feet exposed and tender for awhile, and then re-grow to protect you.

 

What about the alternatives to cork like plastic  and screw caps are they not more sustainable?

Well this is along going debate. I personally prefer cork and always will, because its part of the tradition of wine, its more romantic, does a real good job of protecting the wine, and may even impart something to the wine, and with recent improvements in technology will go on doing its job for centuries to come as a renewable resource.

 

TAKE PART IN THE DEBATE HERE LEAVE US A COMMENT BELOW ON HOW YOU FEEL ABOUT CORK, GOOD BAD? 

 

 

What else is cork used for?

Cork has amazing properties and has been used for centuries in so many applications. Today cork is used for insulation, flooring, shoes, handbags, fashion garments, and to manufacture so many other products.

 

Is Amorim a stakeholder in the sustainabilty issue?

Very much so, and  as I discussed with CEO Antonio at the factory, they take the future of cork and its protection very seriously, they also employ thousands of people across the worldin this labour intensive manual work, in all their international and  regional facilites. They are also constantly improving their facilities. Every tiny piece of the cork is used  even the cork dust which is burned to fuel the factory. Water used in the factory is also recycled.

 

 

 

 

 

 

Read all about it.

 

 

 

 

I will continue bring you stories about cork and its amazing qualities

Please leave a comment or question  if you wish.

Donna Jackson

 

 

Reader Comments (7)

Can we get some more info on the time of decomposition of cork in landfills? I've seen found mighty old looking corks in strange places that showed little or no sign of rotting... Could it be the chemicals used to treat the corks for TCA?

Nonetheless, I have a Love-Hate attitude towards cork. I think the best approach would be to produce cork for quality and NOT for quantity. Inexpensive, fresh wines simply fare better under screwcap. That said, here at the winery, we wouldn't think of using screwcaps on our finest wines, but we also insist that the quality of the corks on these special bottles be very very high. On most cases, the quality is as it should be. On other occasions, the quality has been VERY disappointing.

Last point, then I'll leave the debate, for now...
Imagine a world where cork closures were a NEW product... Imagine a salesperson trying to convince a prospective client to buy cork closures...
"The failure rate is only about 5%!"
Who would buy a product with a failure rate of 5%? If Apple made iPods with a 5% failure rate, would anyone buy one?

Just food for thought...

June 13, 2011 | Unregistered CommenterWayne Young

Interesting post, who knew there was so much to know about cork? I'm pretty much agnostic as far as my bottle stoppers go, screw tops or corks are just fine with me.

June 13, 2011 | Unregistered CommenterReverse Wine Snob

Cork is the closure of choice at Messina Hof Winery. We have been making wine in the Brazos Valley of Texas for 35 years. Amorim happens to be our cork supplier and the quality is excellent. People ask us always if we will change to screw cap or silicon. We tell them that cork is nature's provision for wine closures and that as long as it is a viable agricultural crop as it is today, we will continue to use it.

Not only do we use their corks in our wine but we work with cork fashion suppliers who use the waste from the cork to make beautiful hats, bags, shoes, belts, etc.
Cork is beautiful, soft like velvet, supple, and uniquely artistic. The pours in the cork create beautiful patterns that remind me of fossil. It is sophisticated and sexy.

June 13, 2011 | Unregistered CommenterMerrill Bonarrigo

It was great for me to saw this industry even if for me there is so many pro and cons with cork.
During late 80's and 90's cork was not at their best quality and that's one of the reasons who explain the development of the alternative enclosure solution.
For me the better one is screw caps because it's without any TCA, it can be as good or better as cork for wine elevage and customers do not need any screw pull. And trust me or not but when I was retailing middle and hight wines in Sydney it was one of the trop criterion of selection.
But that's right it's not sustainable as cork.

June 14, 2011 | Unregistered CommenterVincentpetre

I must admit to having reserved enthusiasm, in anticipation of this visit. As an Australian, I fall into the category of 'skeptic' when it comes to appreciated the time-honoured traditions of cork. I was expecting to see examples of those horrid, and dirty scenes associated with poor processing practice, which were frequently illustrated in University textbooks. In that respect, I could not have been more surprised by the images that confronted me. In this day and age, firms like Amorim recognise the frustration that new-world producers experienced with corks in the 20th Century. The change that this sector has undergone in a scant decade is a case study on what can be achieved when the business environment demands change. Instead of seeing dirt-encrusted sheets of cork-bark lying exposed to the elements on mould-enducing pallets, what I saw was a slick team of employees, implementing a high standard of quality control at every stage of the process from tree to delivery. I could not have been more impressed with what I saw.
However, in response to the eventual question of whether I believe that cork is the only closure for wine, I remain cautious. The process that I witnessed in Portugal has restored my faith that this closure has a bright future in the wine sector. But, as I explained to Carlos on the day of this visit; "People have long memories". Does this mean that the difficulties in using cork have gone, or is this process more to do with window-dressing? It's true that cork 'taint' has diminished to a point that it is much less a problem than ever before. If they can figure out how to make cork extraction more convenient, and reduce the variability of oxygen ingress, There'd be very little competition from other closures...
In any event, the experience was truly memorable. Thank-you to Amorim
And Vinocamp for combining these two amazing events!
response from Damian Wilson @Winebusprof

seems like cork education is doing its job, we will never all agree on this debate, but like Winebusprof I too was pleasantly surprised at the production facility, efficiency and sustainabilty already implemented that I saw.
thanks for your comments keep em coming.

We recently switched the flooring in the bedroom to cork and I must say that it is one of the better decisions we have ever made. It's now so comfortable, I sometimes end up falling asleep on the floor.

flooring perth

June 11, 2012 | Unregistered CommenterTheodore Hindenburg

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>