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Donna Jackson assists individuals and companies to leverage their brand and reputation management online by adopting, understanding and using new media. Ask Donna how she can help you to work smarter, send an email via the contact page on the header or tweet her by linking on twitter link above
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« The Owen Meany of the webspace, Trust Agent Chris Brogan | Main | LE WEB 2010 in PARIS »
Sunday
Nov142010

BLOG IDENTITY CRISIS

I woke up yesterday to a standing start, went into my office, booted up my computer and realised as I was preparing to write my blog post, I could not write about one more start up, Tech wiz-kid, or Tech-meet.

I felt like the Grinch, and I was going up the mountain just in time for Christmas.

No, I had been covering Techcrunch 50s, Le Webs and just about every other Tech-infested corner of Europe and UK solidly for five years, I was done. Tech per se, had become as about exciting to me as warmed-over porridge.

Yes, I wanted to express myself about the people I meet in Tech, or out in the vineyards. I wanted to write about the crazy, wonderful, life I lead, meeting the people who inspire me, and interviewing them for fun, no angles.

Somewhere between the lastest apps and storage systems, between comparing twitter (which I adopted rather early pre @wisequeen) and facebook, between klout, posterous and "social media gurus"( my least favourite nom de plume) and gimmicky software : the juice had all been sucked out and what was left was a dried up orange half. Tech had become Tack.

I wanted to laugh, to poke fun at myself mostly, and also at some of the extraordinary others that I meet along the highways and byways of the Blogging/Tech superstrada.

So far it has been an amazing journey, meeting people face to face as diverse as Queen Rania of Jordan, and @ChrisBrogan (who this month I share workshop duties with in Berlin). People like @GaryVee who I hated watching online, until I got him, met him, traded jibes with, and grew to love.

New Yorkers like Elin McCoy, Ex LA girls like @missrogue Tara, winemakers, serial entrepreneurs like Nicolas Berg, Politicians the list goes on and on.

But I also write on wine, social media and branding of course and these remain my first loves. And I will cover those till my last withered finger drops off. This year Im speaking on wine+socialsharing in Porto, and then in Berlin on B2B and social tools.
I'm also so excited to be invited to cover the wine event of the year in #Paris

I am no technophobe, ask anyone, I was the first person around to buy an mac air, mac pro, iphone, a flip, a flop, a dropbox. But Oh Lord, spare me.

So tech may sneak in by the back door of all the apps and app makers I talk to daily, Tech may sneak in through the side door via the VC s, but I'm not taking it that seriously anymore, because I think its got a little narcissistic of late. Cest la vie

Queen of all she surveys,

Her Middleness

@wisequeen

Donna Jackson

Leave a comment if you care to, don't if you don't.

Reader Comments (7)

Tech is a tricky topic to cover for any length of time. I couldn't do it. I've switch blog topics on chrisbrogan.com several times over the years. I'm glad for this. Why be limited to one thing forever. : )

November 14, 2010 | Unregistered CommenterChris Brogan...

Yeah Chris, I love people of all stripes, they make me laugh, inspire me. and much more. I'm writing a post about reading your blogposts, which have been stacking up in my mailbox and I got to read as I was stuck in an Italian bar for three hours today. You write good sense Chris.

November 14, 2010 | Unregistered CommenterDonna Jackson

I love this post - sometimes you need that "blog fatigue" to remember exactly why you spend so much time doing this "stuff".

November 14, 2010 | Unregistered CommenterGavin Heaton

Thanks Gavin, I appreciate that, stay on this station now, cos it's going to be quite a ride.

November 14, 2010 | Registered CommenterWisequeen Donna Jackson

I need to show up in a bar in Italy! *magic dust* haha. Taste some real wine! Actually not a wine fan because what I have tasted here is meh! ;) Help an American blogger out Queen!

November 15, 2010 | Unregistered Commenterrachael depp

Doing the same thing over-and-over again is for some people a good thing. No change is comfortable for them. For other people change is natural.
Writing about the same topic for 5 years is a long time, even if it is the most sexy topic there is.
Looking forward to your change Donna.
Does this mean you will not be covering LeWeb? If yes, what will you write about?

November 16, 2010 | Unregistered CommenterErno Hannink

@ernohannink ill see you soon. im low tech - high wine now ;) have apartment #Paris we will do tasting with the Cool gang http://j.mp/gxaw1g

November 23, 2010 | Unregistered Commenterdonna jackson

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